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| We are exploring and pioneering many of the
industry critical issues
HBC Consulting subjects in
the consumer goods industry |
| Our team of professionals at HBC Consulting focuses
intensely on the innovations and challenges constantly
evolving in the consumer products industry. |
| Brand management How to establish right
brand position and promote brand awareness with effective
communication |
| Key account management How to develop
strategic partnership with key customers to obtain competitive
edge |
| Channel management How to design effective
sales organization in compliance with channel management
and reduce channel conflict |
| ECR and Category management How to
cooperate with retailers and understand consumer needs
to promote consumer value |
| Price management How to price product
to reach the optimal off-take and financial performance,
and manage price war across channels |
| Total supply chain management How to
increase responsiveness to market demands and minimize
operation costs |
| HBC Consulting subjects
in the retail industry |
| Because of our constant exposure to the new and innovative
development in retailing, we are uniquely positioned to
provide solutions that focus on the long term and that
have proven effective for our clients. |
| Strategic positioning How to define
the strategic retail formats: Hypermarket, Supermarket,
Cash & Carry, Convenience Store or other store types |
| ECR and Category management How to
collaborate with suppliers to establish decision-making
processes that are data-driven and consumer value oriented |
| Retail chain management How to set
up effective organizational structure and business process
to execute critical business decisions from the headquarter
to outlets |
| Efficient replenishment How to measure
shelf utilization and develop proper shelf management
regulation and process |
| Shelf management How to measure shelf
management and develop proper shelf management regulation
and process |
| Effective promotion How to develop
effective promotion plans and execute with highest return
at the lowest costs |
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Project
background |
| Our client is a national leading chain retailer
in the field of electrical equipment with over 600
million USD annual sales… |
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Challenges
for our client |
| Equipment retailing industry is quickly developing,
so challenges for our client are tough enough… |
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Result |
| Client is highly satisfied with the project output.
They has implemented the new … |
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