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| Through sales and marketing initiatives, we
enable clients to improve brand awareness and optimize
sales operation |
Typical Issues
Lack of thorough understanding on customers and
consumers
Unclear or misperception of sales channel evolution
Improper pricing strategy
Low successful rate of new initiative launch
Ineffective sales control |
HBC Consulting Content
Brand strategy
Brand execution elements design
Market/competition analysis and benchmarking
Sales and distribution strategy
Key account management
Price management
Promotion planning and implementation
Sales team development (training, incentive system etc.) |
Client Value Created
Growing sales
Reduced sales operation cost
Improved brand equity and value
Improved customer satisfaction and partnership
Improved retail performance |
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Project
background |
| Our client is an electronic appliance manufacturer
with annual sales of RMB 800 million… |
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Challenges
for our client |
| The existing sales operation does not fit a fast
changing trade channel environment … |
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Result |
| The project results won a great applause from
the client management during the final presentation…
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