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| Market Entry Strategy Development
China, with its huge consumer demands, quickly developed
infrastruture and opening up of the market, is a growth
market with tremendous opportunities. However, Chinese
market is complex in terms of market structure and stage
of development, risk of business failure as a result of
strategy misalignment is very real. Typically, the management
of international business will face the following difficulties
to kick off the business operation in China: |
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Lack of local market insight in forming business strategy |
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Unfamiliar with local competitors and market dynamics |
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Sub-optimized business site selection |
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Need assistance in negotiating with government or local
business partners |
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Need knowledge about government regulations regarding
specific industry |
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Lack of knowledge in managing business risks and developing
contingency plans |
| A comprehensive and in-depth understanding of the Chinese
market is the first step towards a sound entry strategy.
For companies considering possible China market entry,
HBC Consulting can assist in forming entry strategies
with support in implementation. Our solutions for China
market entry strategy development includes: |
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Conduct market analysis (market size, segments, trends
etc.) |
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Perform industry analysis (regulations, channel structure,
supply chain status etc.) |
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Consumer analysis |
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Competitor analysis |
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Partner search and negotiation support |
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Market entry strategy development |
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Risk management and contingency plan development |
| Through HBC Consulting, our client will be able to establish
comprehensive and in-depth understanding of Chinese local
market; will reduce risk of rework and improved return
on investment and eventually build up solid foundation
for long-term business success in China.
Furthermore, HBC Consulting always looks for long term
client's value creation. We are not only provide the market
entry strategy, but also assit our client for smooth execute
by leveraging our rich operation experience in China market. |
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Project
background |
| Our client is an European market leader in Sanitary
and Plumbing field with annual revenue of approximately
USD 800 million… |
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Challenges
for our client |
| China has the most dynamic plumbing market in
the world. As a new player, our client was facing
significant … |
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Result |
| The Client was very satisfied with their China
market entry strategy developed by HBC and the plans
were… |
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