Yao Yang
Former McKinsey consultant with nearly two decades of experience in strategy consulting and CEO advisory across multiple industries. Known for a rigorous, data-driven approach to management and deep expertise in strategic design and large-scale transformation execution. Educated at Tsinghua University (Bachelor’s and Master’s degrees).

Cao Yang
Former Publisher of Harvard Business Review China. Over 20 years of experience in business media and executive advisory. Long-term researcher of Peter Drucker’s management philosophy and the discipline of entrepreneurial leadership. Graduate of Tianjin University; CEIBS MBA.

Hanson Chen
Managing Partner of HBC Consulting, Chief Advisor of Hanlan Infinity. Over 30 years of professional experience and more than 20 years of cross-industry CEO advisory experience. Formerly with Procter & Gamble and Roland Berger. Since 2010, he has dedicated himself to the study of classical wisdom and Goldratt’s Theory of Constraints (TOC), pioneering a distinctive enterprise transformation methodology known as Precise Acupuncture in Management. Graduate of Zhejiang University; CEIBS EMBA.

Zhang Zhaolin (Danjue)
Intellectual Master and Thought Leader of HBC Consulting. A widely respected thinker with deep intellectual rigor and broad interdisciplinary exploration. Author of extensive reflective writings exceeding ten million words. Over 30 years of experience in advising CEOs and top management teams. Graduate of Shanghai Jiao Tong University; CEIBS EMBA.

Steven Wu
Founding Partner of HBC Consulting. Over 30 years of professional experience and more than 20 years of cross-industry CEO advisory experience. Formerly with Procter & Gamble. Expertise in IT management, corporate culture, and organizational transformation. Graduate of Sichuan University; CEIBS EMBA.

Eric Chen
Founding Partner of HBC Consulting. Over 30 years of professional experience and more than 20 years of cross-industry CEO advisory experience. Formerly responsible for operations and supply chain management at Procter & Gamble. Expert in strategy development and business model innovation. Graduate of Zhejiang University; CEIBS EMBA.

About Us

Founded in Shanghai on September 1, 2001, HBC Consulting was established with a clear ambition: to become one of China’s most respected high-level strategic advisory institutions.

In 2009, we merged with the global management consulting firm North Highland and operated as Hanlan Consulting in China.

In 2013, we successfully reacquired the China business, reaffirming our original vision: to become one of China’s most trusted strategic advisors to top executives and entrepreneurs.

We believe that most enterprises possess the latent potential to achieve structural and sustained profit growth. Yet in practice, many organizations remain trapped in persistent performance bottlenecks. These constraints are rarely technical or financial in nature; rather, they originate from leadership mindsets, strategic focus, and the allocation of managerial attention.

At its core, the ultimate constraint of an enterprise lies in the entrepreneur and the leadership system they shape. True transformation begins when leaders assume full ownership of business outcomes.

When entrepreneurs take personal responsibility for results, we apply proven methodologies to help them break through constraints, achieve sustained profit growth, and build enterprises with long-term resilience and enduring value.

If you are an entrepreneur driven by ambition and purpose, we aspire to be your long-term strategic partner—supporting you in pursuing the fundamental logic of business excellence and in creating lasting value, freedom, and meaning through enterprise.